Know Your Audience
Understand who you’re designing for. Tailor visuals, tone, and messaging to match their interests and what draws their attention while scrolling.
Stay On-Brand
Consistency builds recognition. Stick to your brand’s fonts, palette, and personality so every banner feels unmistakably “you.”
Prioritize Clarity
Keep the message short, sharp, and easy to absorb at a glance. A clean layout always performs better than cluttered designs.
Highlight a Call-to-Action
A clear, motivating CTA like “Shop Now” or “Learn More” directs engagement and drives measurable results.
Use Bold Visuals
Strong colours, striking images, and balanced contrast help your banner stand out instantly in crowded feeds.
Test and Tweak
Track engagement rates, experiment with different formats, and refine designs based on what your audience responds to most.
